The importance of entrepreneurs in every
economy cannot be overemphasized. They not only use initiative to determine
what the needs of the market are, but they also take the risk involved in
starting and growing businesses. As such, entrepreneurs need to be well
equipped to ensure that their businesses succeed.
Below are some skills that entrepreneurs need to run successful businesses:
Communication Skills
Communication is an essential skill
for every entrepreneur. Business owners will need to communicate with
stakeholders including employees, the government, industry regulators,
competitors, creditors and investors and as such will need to be able to
communicate effectively
Analytical Skills (Strategy)
It is important for entrepreneurs
to be able to strategize. It is important for an entrepreneur to be able to
draw up a road map for the organization to reach its set goals. This includes
identifying the market, pricing strategies, communication strategies etc.
Sales skills
An entrepreneur should be able to sell
his/her products. He/she must be equipped to push forward the features,
benefits, unique selling points of the products/services. It will behoove entrepreneurs
to be able to sell the product/service to customers, to investors and every
other stakeholder.
Networking Skills
Valuable networks are
essential for the growth of a business. They can be leveraged for business
opportunities, brokering great deals and increasing the overall worth of a
business. As such, an entrepreneur must develop great networking skills.
Finance Skills
Finance is very central to
the continued survival of a business. An entrepreneur must be able to manage
finances properly, account for them and invest them in an informed fashion
(considering costs/benefits and Returns on Investments).
Risk Management Skills
Every business comes with its
own risk and business owners need to not only identify these risks but also
have a mitigation plan in place. One of the most effective risk mitigation
methods that businesses can use is insurance.
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